Imprint Privacy


YSB GmbH is a Sino-German company that prides itself with the knowledge of more than 30 years of leadership and industry experience.  A small and personal team with a multitude of skill and resources available will help you with all matters relating to domestic and international expansion of your company locations.

Whether you are looking from Europe to Asia or from Asia to Germany, we tackle and navigate bureaucracy, think about the “what ifs” and support implementation with tailor made packages of service to support a smooth and successful implementation of your undertaking.


From our actions and attitude, we build respect through honesty, fairness and hard work to generate happiness and growth providing our clients with a vision for the future, the community and generations to come.



Market Entry & Expansion

  • Support and clarification to fulfill legal obligations concerning  establishing an office or subsidiary
  • Identify suitable locations
  • Obtaining local business and operating licences
  • Setting up local bank accounts
  • Identify potential for local government investment awards and subsidies

Facility Management

  • Ensure a modern and structured working environment
  • Leading to obtain highest standards of environmental requirements
  • Site security and maintenance

Process Optimization

  • Project management support
  • Lean manufacturing
  • Smart manufacturing
  • Local recruitment services

Expatriate Re-Location Support

  • Accommodation search
  • Education facilities
  • Personal introduction to local area
  • Mobility
  • Translation services
  • Support with government administration requirements


Paul Lennox – Co-founder of YSB GmbH

I count myself as a globalist.  I was fortunate to have grown up living in many different countries with amazing people from all different walks of life and backgrounds.  As an adult, I continued this trend and have accumulated an excellent inter-cultural understanding from my experiences.  This, combined with over 30 years of working experience in mechanical engineering, product marketing, international business development and international sales management, places me in an excellent position to lead a dynamic and enthusiastic team.  It is my personal goal in life to share my experience to support the future success and development of my clients as well as my team.

Email: p.lennox@ysb-consulting.com

Paul Lennox

Pan Jiaona (Joanna) – Co-founder of YSB Consulting GmbH

Ambition is my personal driver in life.  To take responsibility for not only what I do but also to ensure those around me are infected by the same passion and energy to develop and style one’s own future.   After completing my studies in international languages at Xian International Studies university I quickly took the initiative learning from my superiors and became an expert in investment and development of major projects.  With more than 12 years’ experience in this field, I together with my co-founder am ideally placed to lead our team to ensure not only client success but also the personal development of our employees. 

Email: panjiaona@ysb-consulting.com

Pan Jiaona



more to come!